Getting content into QuarkXPress had previously been one of it's major bugbears but the developers had already made it far more flexible in version 10, accepting content from products from rivals such as Adobe Bridge, iPhoto or Extensis Portfolio, allowing you to drag content from QuarkXPress to Photoshop, Illustrator, Microsoft Word or the desktop. Beyond this, many of the modifications and updates are relatively subtle, such as the possibility to export to ePUB for the eBook Market, iPad, Sony Reader and NOOK format converters plus an image grid. The update adds a little more power to your elbow in the form of an App Studio for mobiles and iPads allowing you to create your own interactive publications. However, those looking for major improvements in version 10 of QuarkXPress might be disappointed. The end result is highly professional web and print layouts.
The reason for its longevity is simply because QuarkXPress is a very powerful design and page layout software package but at the same time, retains an intuitive and versatile interface that lets you combine elegant typography with color and pictures.